MASUNG Group's Chairman Chen Bin Discusses Innovation in Thermal Receipt Printer Technology on CCTV's 'Dialogue with Brands' Series

Chen Bin, a man of Han nationality, embarked on his entrepreneurial journey in 2006, establishing the MASUNG brand. Over the span of 17 years, Chairman Chen has been at the helm, steering the company towards innovation in product development and manufacturing. His efforts have culminated in the creation of nearly a thousand novel products and the acquisition of a multitude of national patents. Today, MASUNG stands tall with eight subsidiaries, signifying its specialized and innovative spirit. The MASUNG brand has a nationwide presence and boasts an impressive array of product systems catering to sectors like government offices, new retail, self-service equipment, and industrial barcode labels.

From his early days as a general technician to his current stature, Chen Bin's journey is one of unwavering determination and perseverance. Two decades ago, he set out from a small town to the bustling city of Shenzhen, driven by a vision to carve out his niche in the dynamic business landscape. After embarking on his entrepreneurial venture in early 2006, following a stint at a Japanese-funded enterprise, he dedicated himself to pioneering diversified, intelligent, and customized printing solutions. The path of entrepreneurship is fraught with challenges, and the struggles of transitioning from a small town to a major city are known only to Chen Bin. Over a decade of relentless hard work and continuous learning has seen him seize every opportunity to hone his skills in production management and technology. His commitment to product quality and industry expertise has significantly bolstered the company's reputation and smoothed its developmental trajectory. Chen Bin firmly believes, "Innovation is the perpetual engine driving a company's growth. Only through relentless innovation and the introduction of new products can we secure our market position." This ethos is not just a statement but a practice that he embodies. In 2015, with the company on stable ground, he set his sights on the global market, recognizing the vast potential of printers. This led to an increased investment in R&D, allocating 30% of total revenue towards the development of innovative products, enhancing competitiveness, and venturing into international markets. In 2018, an opportunity arose to further extend MASUNG's industrial chain, prompting the formation of a new R&D team in Changsha, Hunan. The year 2021 marked a significant milestone as Chen Bin acquired 30 acres in Changsha City, Hunan Province, where he established a 40,000-square-meter industrial park, thus inaugurating the Meison Group headquarters and commencing operations in June 2023. This, along with the 2,000-square-meter office in Shenzhen, represents a comprehensive and efficient system encompassing

R&D, production, and sales.

As the economy flourishes and technology advances, the printer industry has witnessed rapid growth. With technological enhancements, printers have evolved, acquiring new functions and applications, thereby opening up expansive market opportunities. Join us as Mr. Chen Bin, the esteemed Chairman of MASUNG Group, graces the "Dialogue Brand" segment in the CCTV studio. Listen to him as he narrates the journey of MASUNG, a story of building dreams with ingenuity and advancing forward. Witness the establishment of a distinguished Chinese brand image and the elevation of the value of Chinese brands through the visionary lens of Mr. Chen Bin!