Three Major Secrets to Building the Masung Brand

In July 2024, experts from the printer industry have successively visited Masung Group's Intelligent Industry Park (Changsha) for guidance. Gathering together with industry elites to discuss and exchange ideas, the focus was on achieving excellence in the Masung brand of printers and QR codes, with a key emphasis on mastering the following three major secrets:

• Analyze oneself within the segmented field to identify customer pain points. 

Since its establishment in 2006, Masung has endeavored to create the Masung brand of "perfect service, easy printing," becoming a customized expert in the self-service industry and excelling in segmented fields. In 2012, Masung independently developed the "Embedded Printer" with an all-in-one concept, successfully launching the embedded self-service printer MS-EP8300 series into the self-service equipment industry. With a goal-oriented approach to becoming a leading provider of embedded printer solutions, Masung focused its research and development efforts on addressing pain points such as paper jamming and card feeding issues in sectors like self-service healthcare, self-service finance, and public transport printing. Masung's technical service department is committed to responding promptly and resolving issues within 24 hours.

• Establish a precise positioning.

While dominating a major industry is challenging, Masung has spent a decade refining its skills and identifying its own niche. It is committed to providing diversified, intelligent, and customized one-stop solutions for ticket printers and QR codes, aiming to create the leading platform for smart terminals. Masung has expanded into four major industries: smart self-service terminals, smart new retail, smart new governance, and industrial automation. With core values of professionalism, innovation, integrity, and service, Masung serves global customers by truly addressing every pain point and difficulty, ensuring mutual success.

• Passion for the profession. 

Embracing innovation and customer-centricity, all Masung employees are deeply passionate about the company's mission, vision, and values. Committed to legality and prioritizing company interests, they actively strive for progress, contributing to Masung's international brand development. Their dedication to the industry positioning and sincere commitment to product excellence enable them to genuinely assist every Masung user.