The Scale Power of The MASUNG Group

      In the modern business environment, the expansion and development strategy of enterprises is particularly important. Scale is not only the premise for enterprises to gain market share, but also the basis for achieving profits. For enterprises, expansion is almost an inevitable path. As shown in many industries, if enterprises are not strong enough, they will be surpassed by competitors and lose their voice in the market. Therefore, exploring effective expansion strategies has become the key to the sustainable development of enterprises.

 

      MASUNG Group is well aware of this. In 2020, with the help of investment promotion in Changsha, Hunan Province, Chairman Chen Bin made a quick decision with his unique vision and expansion ambitions, and reached a cooperation agreement with Wangcheng Economic and Technological Development Zone. He successfully purchased 30 acres of land in Section 1 of Tengfei Road, Wangcheng District, and launched a construction plan for more than two years the following month. The total investment of the project is as high as 150 million yuan, and it will be completed in 2023. The total construction area is 40,000 square meters. The facilities include six buildings such as R&D buildings, production buildings, and employee apartment buildings. It is equipped with 38 automatic production lines and has complete sheet metal, SMT, assembly, aging, testing and laboratories. On June 16, 2023, Masung's industrial park was officially put into production, and received attention and reports from CCTV and many local media in Hunan, demonstrating the company's strength and market influence.

      Masung's success is inseparable from its keen market insight. In the printer market segment, if a company wants to occupy a place in the industry, it must have strong production capacity. Boss Chen clearly realized that once a company enters the top three in the industry, scale and cost control are key factors that directly affect its survival and development. Once a company loses its scale advantage, it will be difficult to control costs, thus losing pricing power and eventually becoming a weak player in market competition.

      MASUNG's expansion is not limited to the construction of industrial parks. Its expansion in multiple fields such as intelligent self-service terminals, Meiyin Electronics New Retail, government office archives management, industrial automation and China Southern Power Grid solutions fully demonstrates the company's ambition and strength. At present, Meisong has achieved remarkable results in the research and development and production of thermal transfer printer solutions through economies of scale. The MS-TTR350, MS-TTR380, MS-TTR370 and other series of products have been widely used in power grid companies in many provinces and cities across the country.

      In general, Masung's scale strategy is one of the key factors for its success. When a company takes the first place in its market segment, it is difficult for competitors to shake its position. In the future, MASUNG will still face many challenges and opportunities. The company will continue to increase investment in new product lines and develop new market areas to maintain its leading position in the competition. Through continuous expansion and innovation, Meisong is moving towards a more brilliant future.