Enterprises are constantly changing and adjusting during their development, but the longevity of enterprises is inseparable from the creation of business models. Today, let's talk about Masung's business model. Creating hot products is the lowest cost and most cost-effective way to obtain traffic. MASUNG began to create MASUNG's unique hot products (embedded self-service printer MS-D347 series) as planned in 2013 to attract traffic, establish the reputation of MASUNG's customized solutions, and gain MASUNG printer fans and users. From embedded printers, to desktop printers, cinema ticket printers, hospital report B-ultrasound printers, supermarket cash register printers, Ai scale label printers, lottery printers, parking lot printers, invoice printers, cloud printers, social security scanning printers, bank ticket printers, electronic sentinel scanning printers, subway scanning printers, and then to smart terminal self-service printers, etc., every hot product of MASUNG's printing and scanning solutions has left users with a good impression of "affordable price, wide application, and good quality". The granted hot product printer scanning series is an integral part of Masung's business model, and it can also be said to be a product of Masung's industrial chain model.
The hot-selling products have won loyal users and established the reputation of MASUNG printers, laying the foundation for the ecological Masung industry chain upstream and downstream. With printing and scanning as the theme of innovation, diversified, intelligent and customized solutions are independently developed and innovated based on Masung's own technical advantages and needs. The upstream and downstream industrial chains of MASUNG are extended externally, the ISO system is established, and the product certifications such as CCC, CE, ROHS, and UL are passed to increase Masung's soft and hard strengths. The annual increase in various inventions and patents ensures that MASUNG's R&D strength continues to rise, creating more value for users (global customers) and providing higher quality services, thereby achieving a win-win situation.
Masung's product differentiation strategy includes product functions, performance, price and application scenarios, and is implemented from four dimensions: user insights, product segmentation, channel cutting and pricing strategy.
Recently, MASUNG's newly launched card printer and invoice printer differentiated MASUNG products from the first step of user experience, solving many fields including the convenience and speed of making cards at exhibition sites, and solving the pain points of users such as printing errors, inconvenience, and low-quality printing. At the same time, it adopts cloud printing, USB continuous printing, WIFI Bluetooth connection printing, email, and WeChat card wallet direct continuous invoice printer to meet the needs of users, ensure printing needs and guarantee printing quality, not only meet material needs and emotional needs, but also improve spiritual needs. This is the differentiation of Masung products. Truly solve user pain points! Formulate different strategies according to different user needs, and the prices are also different. Avoid pricing for multiple paid functions. As long as the most basic functional needs of different users are met, and meet the user's needs for maintaining and enhancing the intimate relationship between people.
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