Empowering Change and Innovation: MASUNG Sales Reform Conference

In pursuit of enhancing the stable functioning of the entire value chain within the MASUNG industry responsibility system and bolstering the strategic promotion of self-owned brands, Masung Group's subsidiary, Masung Intelligent Equipment Co., Ltd., focused on self-service printing, held a sales reform conference at Shenzhen Longhua Science and Technology Innovation Center on August 1. Themed as "Sales Transformation," the event was led by Mr. Chen Bin, Chairman of the Board.

The conference commenced with a review and analysis of the sales department's challenges and concerns, an assessment of the current market landscape, and decisions based on the overall objectives of sales reform.

Recognizing the significance of adapting to the evolving times, space, and environment, Mr. Chen urged the team to think from various perspectives. He encouraged them to envision themselves as business owners and contemplate how they would address different scenarios. Understanding one's role and position was emphasized to avoid conflicts that might impact the company's overall operations. Sales professionals were reminded of their responsibilities and positioning within the sales department, be it in sales, R&D, or production.

Looking towards the future, Mr. Chen analyzed market demands and how the team should navigate an uncertain landscape. Emphasizing the importance of change and innovation, he stressed the need to deeply engage with the industry, focus on user needs, and analyze research and development directions. Customizing products to meet customer requirements and engaging in extensive industry cooperation were identified as essential for the company's coordinated software and product development.

Throughout the discussion, it was acknowledged that change might bring challenges, but the benefits would be proportional to the team's efforts. Adapting and staying in sync with the evolving landscape were seen as critical to remaining competitive.

Mr. Chen expressed unwavering determination for change and clarified the path forward. The team's success would rely on understanding customer needs, building momentum, setting clear goals, and embarking on a transformative journey to unveil new opportunities and soar to greater heights.

Overall, the sales reform conference served as a catalyst for renewed vigor and dedication, with everyone committed to embracing change, driving innovation, and forging ahead together as a unified force.